Ronni Guggenheim Joins @OneAVLtd

Adrian J Cotterill, Editor-in-Chief

OneAV, a trade-only AV distributor has appointed Ronni Guggenheim as its new CEO. He was previously at Minicom Digital Signage, ComQi, Barix, IHSE, Navori and for the last five years General Manager at Atlona

Christian Ahrens, OneAV Founder said “Ronni Guggenheim is an exceptional hire for OneAV’s senior leadership team. He was the outstanding candidate best-qualified to execute the next phase of our long-term vision for the company, which includes a focus on international growth, and expanding OneAV’s presence and brand visibility throughout the EMEA and APAC regions.”

His first initiative as CEO is the launch of a new business model aimed at morphing smaller AV distributors into OneAV operations. The strategy is designed to disrupt the long-established distribution landscape, which is today dominated by a handful of main players. To be introduced at #ISE2020, OneAV’s new Distribution Franchise Platform offers a complete business-in-a-box, and brings a fresh approach to building an AV distribution business that frees partners to focus on sales, and serving their dealer network and projects.

OneAV’s Affiliate Platform will provide distribution partners with access to its broad inventory of AV products and vendors, which includes more than 40 leading brands. The platform will provide distributors with a sophisticated front-end online store, end-to-end logistics, 360-degree marketing, and pre-sales/post-sales support. Advanced and personalised services including product management, dealer trainings and certifications, and business coaching.

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