Oars+ Alps Pops Up in 100 Prime NYC Locations

Russ Curry, Ministry of New Media

Oars + Alps, the direct-to-consumer men’s natural skincare company has selected Vengo Labs’ interactive digital kiosks to drive greater awareness and engagement with consumers as it continues to expand its brand recognition.

Nick Rogers, Media Marketing Manager at Oars + Alps said “Vengo has provided Oars + Alps with a unique opportunity to get our products into the hands of consumers. As a growing brand, it’s incredibly important to generate trials and Vengo has delivered that at scale. The fitness audience is highly sought after and the technology implemented here has given us a chance to provide the right products and the right time to the right consumer.”

The disruptive men’s personal care brand is really raising the bar on how a lean CPG startup can execute in the modern era using innovative data-driven channels.

Oars + Alps came together with Vengo Labs to combine the best of both worlds – physical sampling and digital analytics. The Chicago-based brand leveraged Vengo’s network to pop up interactive digital sampling experiences in 100 prime locations across New York City gyms and co-working spaces, including placements in WeWork.

Brian Shimmerlik, Vengo’s CEO told us “I am so impressed by Oars + Alps’ execution since inception,” said They are flat out doing it right. Vengo is excited to be working with such a nimble and modern brand, participating in its next chapter of growth. Vengo’s coupling of the best of digital with the best of physical has enabled Oars + Alps to create memorable interactive sampling experiences that provide instant gratification and deliver proven lift to their brand awareness and engagement campaign”.

The resulting data showed 75% of the samplers had never heard of or tried an Oars + Alps product previous to the campaign and, in just two months, Vengo generated over two million unique impressions and over 13,000 active consumer engagements. Each engagement took just over one minute, meaning Vengo drove 130 hours of immersion with Oars + Alps content by active consumers.


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