Registration is now open for AdTECH: OOH – Toronto, which will take place on June 2, 2020.
The event will be chaired by Outfront Media’s Stephanie Gutnik. Confirmed speakers include Hivestack’s founder and CEO Andreas Soupliotis, Kinetic Canada CEO Kevin McDonald, and Novus Media Inc. Canada President Debbie Drutz.
Broadsign’s Vice President, Programmatic Sales Operations Edith Gagne will lead a panel discussion entitled ‘Exploring OOH as a Digital Channel’ which will be comprised of active buyers from digital teams. The discussion will delve into what needs to happen on the buy side for OOH to be bought and sold through to their clients alongside other digital channels.
There will also be two case studies, the first of which is from True Media (Husky)’s Senior Media Strategist Alex Yee.