Foursquare Added To @VistarMedia Toolbox

Adrian J Cotterill, Editor-in-Chief

Vistar Media, the global leader in programmatic technology for digital out-of-home, this week announced a partnership with Foursquare, the leading independent location technology platform.

Laura Kasakoff, Senior Partnerships Manager at Vistar Media told us “Our goal is always to provide our clients with an answer to the question, ‘does DOOH work for my brand?. Partnering with Foursquare allows brands to apply their preferred attribution partner to understand that impact.”

This partnership allows brands to measure the effectiveness of digital out-of-home (DOOH) advertising in driving foot traffic to store locations with Foursquare’s leading omnichannel foot traffic solution, Placed powered by Foursquare, at scale.

Through direct integrations with more than 70 media owner networks, Vistar has unique data on DOOH campaign exposure. By combining this precise exposure data with Foursquare’s location data and Placed powered by Foursquare attribution methodology, brands can analyze lift in foot traffic that was driven by DOOH media. Many of the world’s leading brands already rely on Foursquare as their location data and tech partner, including more than half of the Fortune 100; now, this methodology can be extended to DOOH as part of an omnichannel strategy.

Jim Watson, vice president of client solutions, at Foursquare said “Brands today need to understand the impact of their entire media investment, so the ability to offer our foot traffic measurement further into DOOH media is a win for advertisers. We’re thrilled to partner with Vistar, a leader in programmatic OOH, to make this possible, and expand our footprint in omnichannel measurement”

Vistar Media also offers a range of in-house and third party foot traffic, brand studies, and sales lift measurement solutions to understand the impact of DOOH campaigns. The Vistar DSP was recently recognized by Street Fight as the 2019 Best Advertising Platform.

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