Broadsign, the leading digital out-of-home marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform CAASie.
This new integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia and brings Broadsign Reach DSP integrations to over thirty, making it one of the most widely accessible DOOH supply sources globally.
Taryn Syratt, GM at Heurist, told us “The most amazing thing that digital marketing has achieved is giving anyone and everyone the ability to advertise – regardless of budget. This created opportunities and accessibility for big and small brands alike. It’s thanks to the ease, flexibility and trackability that online advertising brings, that traditional media has been left behind. Small businesses don’t necessarily know how to value or make use of the top-of-funnel and brand-building media. CAASie is our stepping-stone in the direction to make out-of-home more valuable, accessible and easily available to the little guys – the ones who have never had the opportunity or inclination before. Our partnership with Broadsign makes this possible. We’re really excited by the opportunities that Broadsign will bring for CAASie and its users”.
Ben Allman, Broadsign’s Sales Director for Australia & New Zealand said “Most demand-side platforms do a great job in servicing the bigger agencies and advertisers. CAASie is different in that it has been built with small businesses in mind. These businesses can now get their brand on a billboard in just a few clicks and from the publisher’s perspective, a lot of the friction often associated with transacting the long tail of advertisers is removed. Integrating our supply-side platform, Broadsign Reach, with CAASie makes a lot of sense as it connects our publisher partners with an even broader range of advertisers”.
CAASie is described as being built by advertisers for advertisers, it’s effectively Heurist’s home-grown demand-side platform and we are told that it boasts an exceptionally user-friendly interface that breaks down the barrier to entry and expands the out-of-home market in Australia.
CAASie is a cross-supplier marketplace that enables real-time bidding for out-of-home assets and should create an un-tapped avenue for Australian media vendors to increase their revenue whilst simultaneously levelling the playing field for direct buyers and small-medium sized enterprises, who currently don’t have a strong footing in the Australian out-of-home market.
For many in the region this is conveniently the day before Integrate 2020 which is being held at the ICC, Sydney between August 19 – 21, 2020 (this event alternates each year between Melbourne and Sydney).