PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider has announced that it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand.
The move unites the divisions’ excellence in Digital Innovation and Operations, along with its premium Digital Networks in downtown cores across key markets, with the scale of PATTISON Outdoors’ national product portfolio and market-leadership. The move will focus on the three pillars of Sales, Digital Innovation and Technical Operations.
PATTISON Outdoor’s newly appointed President, Steve Mcgregor will lead the combined presence, and Cam Milne of Onestop will move into a new role as VP/GM overseeing the Central Region at PATTISON Outdoor. The new operating structure blends together the strength of the sales teams, an industry-leading technical operations team, and enables PATTISON Outdoor to align around an evolved National Digital product portfolio.
Steve Mcgregor, President of PATTISON Outdoor told us “According to industry estimates, Digital-Out-of-Home is predicted to be the fastest growing segment of Out-of-Home with an annual industry media spend growth of 10%. This puts PATTISON Outdoor in a prime position to bolster the digital outdoor and place-based advertising landscape in Canada as we look forward to 2020 and beyond by bringing together our experts in the sales and operations of digital outdoor with the national scope of our digital networks. The move comes at a critical inflection point for our Digital Out-of-Home portfolio as 2020 is the year we are set to expand our programmatic functionality to expose our unique digital locations and audiences to countless new buyers and trading teams.”
Media partners and advertisers will benefit from PATTISON’s scope and comprehensive range of OOH properties, markets, insights and customer support services, now powered nationally with the technical expertise of Onestop’s Digital Innovation and Operations teams. Over the coming months, media partners will see former Onestop properties refreshed with the PATTISON Outdoor brand, in addition to branding changes across its websites and social media platforms.