Industry leaders from Vita Coco and Postmates have been named as keynote speakers by Geopath for their 2020 Geopath/OAAA Convention and Expo which will take place in Scottsdale, AZ between April 27-29, 2020.
- Brittany Harshbarger, senior media manager at Vita Coco, will detail the brand’s ‘Impossible to Hate’ campaign, which was included in over 2,100 placements in seven key markets across the US. For a brand that emphasizes fun, OOH is an essential asset for Vita Coco, as the coconut water brand spends more than half (56%) of its budget on the medium.
- Eric Edge, SVP of marketing & communications at Postmates, will delve into the goods and food delivery service’s latest campaign titled ‘When all you can food is think about’ that utilizes OOH to focus on the human truth: the power of craving.
Additional speakers include …
- Kristi Strickland – Managing Director at Dunkin Brands
- Rita Soronen – President and CEO at the Dave Thomas Foundation
- Kasper Koczab – Head of OOH Media at Brex