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#OOH @OMA_Australia Full Year Results For 2019

The Australian Outdoor Media Association (OMA) this week announced full year net media revenue results including the category breakdowns for 2019.

The industry saw a total increase of 1.5% on net media revenue in 2019.

As previously reported, net media revenue for 2019 increased to $935.5 million,
up from $921.6 million for 2018, across the following categories:

Category figures 2019:

·      Roadside Billboards (over and under 25 square metres) $369.4 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$266.5 million
·       Transport (including airports) $169.4 million
·       Retail, Lifestyle and Other $130.2 million

Category figures 2018*:

·       Roadside Billboards (over and under 25 square metres) $376.6 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$256.9 million

 

·       Transport (including airports) $159.4 million
·       Retail, Lifestyle and Other $128.8 million

Digital Out of Home (DOOH) revenue accounts for 55.8% of total net media revenue year-to-date, an increase over the recorded 52.0% for the same period last year.