Adrian J Cotterill, Editor-in-Chief
NFS Leasing, Inc. and Starlite Media LLC have announced that they have entered into two additional credit facilities which will fund Starlite Media’s transformation from a place-based static out-of-home and at-store advertising company to one of the most advanced digital place-based OOH and shopper marketing companies in North America.
In addition to providing these new credit facilities, David DePamphilis, Executive Vice President of NFS Leasing, Inc. will also assume a board position with Starlite Media.
With these facilities in place, Starlite’s digital arm, Starlite Digital, will begin operating the most advanced digital units provided by LG-MRI in Los Angeles, Chicago, San Francisco, Tampa, San Diego and Sacramento. This first phase of expansion will begin in April and should be completed by the end of May.
A second phase will follow into Boston, Philadelphia, Houston, Phoenix and Washington, DC.
In the next 12 months it is hoped that Starlite Digital will be operating over 1,000 digital units, all strategically placed at the highest consumer traffic concentration points in thesupermarket, pharmacy, big box channel.
Oscar Martinez, EVP of Real Estate for Starlite said “Our digital locations are the hubs of commerce in the top US markets where consumers come to shop for groceries, dine out, workout, drop off their dry cleaning, get medical care, etc. “ they are truly the highest concentration points in the community. Our units help communicate the benefits of the businesses located in these shopping centers and at retailers affording each the opportunity to communicate their most important programs, key consumer messages, and community outreach activities”.
Starlite’s Chief Digital Officer, Dave Kelshaw said “This additional funding, along with several strategic partnerships soon to be announced, offers a unique and exciting growth opportunity for Starlite. This capital will help us unlock our growth, in addition, we will fuel that growth by having direct access to integrated marketing programs, which will utilize our digital and static advertising network delivered at the point of purchase, while offering third-party verified measurement. We have an aggressive and well-developed plan to expand our digital platform throughout 2020 and beyond, which will drive sales growth for retailers, CPG companies and other advertisers, while providing the attribution needed for our programmatic future”.
NFS Leasing is a privately held North American leader in Equipment Finance with more than 18 years experience. NFS provides solutions supporting businesses and organizations with challenged credit including early stage, start-up & pre-revenue, financially distressed companies and turn-arounds. NFS uses its own balance sheet capital and provides fast flexible credit decisions. Since 2001, NFS Leasing is proud to have created thousands of jobs and infused almost $1,000,000,000 of capital into credit challenged firms, a segment of the economy that struggles to secure critically needed financing.
Starlite Media, who attend The DailyDOOH Investor Conference last year, is a premium, proven, point of sale advertising network, located at entrances to grocery stores, as well as in-store, and throughout retail centers.
Their national network of traditional media formats has over 6,000 faces in 17 of the top 20 DMAs, and with an expanding digital network, they give brands the ability to influence spend at the final footstep before a purchase is made, using large format digital screens which run bold, dynamic, full-motion content.
Starlite was formed in 2008 and is a privately held business.
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