Here’s a question for Hercule Poirot perhaps. Did Scala purchase Wallflower? – not actually Wallflower Global, the New Zealand based Digital Signage software vendor that Damien Edmonds wrote about for us a while back but ‘wallflower’ the Google Adword.
The Google AdWords facility allows advertisers to purchase Keywords to drive the sponsored adverts that appear to the right of the search results.
It’s certainly not the case now if you use the Australian version of Google BUT we have it on very good authority that up until recently if you had Google’d ‘wallflower’ the sponsored links would have returned Scala!
Scala it seemed may well have purchased the keyword ‘Wallflower’ so that searches for that keyword in Australasia pop-up sponsored ads directing the visitor to the local Scala agent.
As we say it doesn’t happen now. The winner of course in all of this is Google – because Wallflower’s Australian Distributor has now had to purchase the Adword ‘Wallflower’ !