BlueFox Data Partnership with InReality’s Venue Analytics Platform
Russ Curry, Ministry of New Media
BlueFox have announced a partnership with InReality to make it easier for venues and stores to get multi-dimensional, sensor-based analytic views from one platform.
InReality’s venue analytics platform harnesses multiple sensor technologies and data streams into one simple view of the most important metrics and KPI’s. BlueFox provides real-time customer presence and foot traffic data via a patented mobile smart sensing technology.
Guillaume de La Tour, Founder and CEO at BlueFox, told us “It’s becoming increasingly important to be able to collate foot traffic data into dashboards that can present multiple metrics and KPI’s. We know that our patented technology for counting people by sensing smartphones solves big challenges for venues and stores. But we also know that they need key KPI’s that don’t involve us. With InReality, we can make it easy for them to get everything they need to view from one simple interface, all with flexible monthly subscription options.”
BlueFox is attempting to revolutionise traffic counting and customer engagement in physical spaces, with technology that makes counting simpler and more affordable. The company serves the retail, hospitality, and advertising industries, helping boost sales, optimise security, and increase customer loyalty. Its patented mobile phone detection and engagement solution requires no apps or beacons and has received multiple independent privacy certifications, as well as numerous industry awards.
Ron Levac, InReality’s CEO said “InReality’s alignment with BlueFox makes so much sense for both our companies and our channel partners. Their technology is unique, patented, privacy prudent, needs no special app, login, or beacon, and the accuracy rate is an impressive 95%+. As we continue to grow our ecosystem, they’re an ideal mobile data partner, and we’re excited to make them available as part of our sensor arsenal.”
InReality’s newly-appointed Chief Strategy Officer, Laura Davis-Taylor told us “We’re in such an interesting time for both DOOH and retail,” adds . “We’re finally giving out-of-home venues the respect that they deserve as a potent media channel, but it’s time that we made it easier to prove out and optimize the things that we do inside of them. We love BlueFox because of the ease to do this, but also the accuracy.”
InReality began as an in-store design and display company back in 1995, working with brands and retailers to create engaging in-store shopping experiences. After decades of working to optimise the in-store experience, InReality recognized the changes in the retail landscape and made the shift to venue analytics so that they could better serve their clients and the market. Its SaaS platform makes generating the most important place-based metrics easy. They do it by harnessing most any IoT tracking, measurement, and influencing technologies into one simple platform that produces only the KPI’s needed most, then enabling predictive or personalized responses. With it, venues can both prove and improve their ‘phygital’ touch points across multiple locations at scale, but without the complexity or limitations of multiple sensors and disparate dashboards. Owners and retailers make their spaces more meaningful for their patrons, and brand advertisers finally get the analytic ammunition they need to optimize their strategies and defend their marketing spend.
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