Scala Deploys 150 Ecco Shoe Stores, Denmark

Chris Sheldrake

Scala continue to be strong in Scandinavia and have just won a 150 store rollout with ECCO, a European maker of high-quality shoes and accessories. Apart from the fact that yet again we see a retail network start off on the wrong foot by labeling itself ‘TV ECCO’ this looks like a pretty comprehensive deployment – note to the Sugar family “no unsightly scaffolding poles or screens on sticks, everything works and looks nice the way the architect designed the store, Ed

ECCO_-_inside_store_-_2_High_Res.JPG“The intent of ‘TV ECCO’ was to find a new way to communicate with customers that would be on-site, direct and dynamic,” Albert B. Kristensen, International VM Manager for ECCO told us.

He added “It is a new and effective way to tell ECCO’s story, its history, its values and its shoe comfort concept.”

To build the network, ECCO turned to Nuppenau, a Scala Certified Partner. Nuppenau delivered a complete package of hardware, Scala software, installation, system integration and content production to ECCO.

TV ECCO is now standard in every new ECCO store – ECCO’s premium stores have extra screens and channels, as well as other product and way-finding systems operated by the digital network.

About Nuppenau

Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Ström. Nuppenau offers a one-stop turnkey shopping solution including content development, installation, ad production and upload, monitoring and maintenance.

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