Scala continue to be strong in Scandinavia and have just won a 150 store rollout with ECCO, a European maker of high-quality shoes and accessories. Apart from the fact that yet again we see a retail network start off on the wrong foot by labeling itself ‘TV ECCO’ this looks like a pretty comprehensive deployment – note to the Sugar family “no unsightly scaffolding poles or screens on sticks, everything works and looks nice the way the architect designed the store, Ed
“The intent of ‘TV ECCO’ was to find a new way to communicate with customers that would be on-site, direct and dynamic,” Albert B. Kristensen, International VM Manager for ECCO told us.
He added “It is a new and effective way to tell ECCO’s story, its history, its values and its shoe comfort concept.”
To build the network, ECCO turned to Nuppenau, a Scala Certified Partner. Nuppenau delivered a complete package of hardware, Scala software, installation, system integration and content production to ECCO.
TV ECCO is now standard in every new ECCO store – ECCO’s premium stores have extra screens and channels, as well as other product and way-finding systems operated by the digital network.
About Nuppenau
Nuppenau installed its first In-store TV network in 2003. Since then Nuppenau boasts a client base including: BILKA, HTH, OPTO, Tele Greenland, Sportmaster and Steen & Ström. Nuppenau offers a one-stop turnkey shopping solution including content development, installation, ad production and upload, monitoring and maintenance.
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