Troels Philip Jensen Joins @Adform (As CEO)

Tristan Cotterill

Troels Philip Jensen has joined Adform, replacing Adform’s Co-Founder and former CEO Gustav Mellentin as new CEO.

Troels Jensen was most recently COO for the Swedish software giant Itiviti AB, which has more than 1,000 employees.

Gustav Mellentin, will stay with the company in an active role focused on continuing to shape the company’s strategic work. Troels Jensen, in his role as CEO, will lead Adform’s employees across 29 offices in 26 countries.

Torben Munch, Chairman of the Board of Adform, said “Troels Philip Jensen brings impressive global experience from enterprise software companies such as Itiviti AB and SimCorp. Adform is entering a new era as a global market leader driving the “IAP” Integrated Advertising Platform category. We are certain that Troels Philip Jensen is the right man to guide Adform with his strong global leadership skills, his impressive track record, and his ability to execute international growth strategies focusing on sales and customer satisfaction.”

Troels Jensen task and ambitions are clear. He joins the company to strengthen Adform’s international position as a leading independent supplier of advertising software technology, while driving the company’s commercial development. He has worked with enterprise platforms for the past 25 years, building extensive international experience at an executive level. He’s worked for Itiviti AB since 2013. For the 17 years prior to that he was part of the Danish IT success, SimCorp.

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