Montreal-based Zoom Media, offering targeted lifestyle media, has signed an exclusive partnership with Spring Rolls, a renowned restaurant chain in Ontario, for the installation of 30 digital screens in the restrooms of the chain’s Toronto venues.
The addition of Spring Rolls to the Resto-bar network enables Zoom Media to increase its digital offering to advertisers in a leading market. Zoom Media’s Digital Networks include more than 800 screens in top resto-bars and fitness centres across Canada.
Jose Dj Munoz, marketing manager at Spring Rolls, says that in Spring Rolls’ washrooms, “ Zoom Media has helped us deliver a crisp visual presentation display to the customer. Now with the new digital industry increasing, we strive to provide information about our current and future campaigns and what better way to do this than through Zoom Media’s immediate advertising option.”
Spring Rolls features Pan-Asian cuisine with Thai, Chinese and Vietnamese menu options in attractive settings that have a distinctly nightclub feel. It promotes itself as offering quality without the price, and style without the attitude, with locations in Toronto, Mississauga and Scarborough.