‘DPAA Short Connects’ Introduced By @DPAAOrg

Adrian J Cotterill, Editor-in-Chief

DPAA, the leading global organization for all advertising and content outside the home, has introduced ‘DPAA Short Connects‘ a series of short video news interviews with advertising, media and marketing leaders aimed at keeping those working from home informed, engaged and connected.

The executives involved have all been interviewed via video conferencing by Barry Frey, DPAA President & CEO, as they discuss the current state of affairs in the industry, how organizations and personnel are adjusting to working remotely, and the thoughts and lessons that can be applied when normal business operations resume.

Each interview runs approximately 10 minutes. Videos initially are being released exclusively to DPAA members twice weekly at noon ET, timed for lunch for East coasters, morning for those on the West coast and at the end of day for Europe. Later, the videos will be made more widely available throughout the advertising and media community on social media.

Barry Frey told us “We want to help keep connections alive and give our members and others an opportunity to hear from the leaders of our industry,” Frey said. “It’s a great way for some of our brightest thought leaders to re-affirm the inherent strengths of the advertising and media business, deliver relevant messaging and communicate upcoming plans.”

The series’ inaugural video featured an interview with Colin Kinsella, CEO NA, Havas Media.

Other industry leaders to be featured on “DPAA Short Connects” include:

Kathleen Hall, Corporate VP, Brand, Advertising & Research, Microsoft
Angela Steele, CEO, Carat USA
Benjamin Jankowski, SVP, Media, Mastercard
Anush Prabhu, Managing Partner, Chief Strategy Officer, Mediacom US
Maria Cecilia Correa, Director, Advertising, IBM
Barry Cupples, CEO, Talon Outdoor
Michael Bassik, CEO, Assembly/MDC Partners
Kevin Johnson, CEO, Mediacom Canada
Monique Nelson, CEO, Uniworld Advertising
Chris Sojka, CCO, Madwell
David Roth, CEO, WPP The Store
Debbie Drutz, President, Novus Media
Ali MacCallum, CEO, Kinetic UK
Rishad Tobaccowala, Author ‘Restoring the Soul of Business: Staying Human in the Age of Data’ and Senior Advisor, Publicis Groupe

DPAA has been at the forefront of addressing issues related to the COVID-19 pandemic. The organization, in collaboration with independent ad agency Madwell, recently launched a ‘We Are the Countervirus‘ PSA campaign on out-of-home screens in the U.S., Canada, U.K., EMEA, Asia and additional parts of the globe. The campaign harnesses the power of digital OOH on a global scale plus WHO and CDC messaging in an impactful fashion to share information on slowing the spread of COVID-19 by providing actionable, clear steps to #flatteningthecurve.

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