The Official @UN #COVID19 Response Creative Content Hub

Tristan Cotterill

Over the last few weeks, tens of thousands of artists all across the world have come together to support the United Nations and WHO’s efforts to combat the spread of #COVID19 and have populated the official United Nations COVID-19 Response Creative Content Hub.

On March 30, 2020, the United Nations invited interested parties to respond to their Open Brief for compelling creative works conveying the right public health messages as well as uplifting content to unite the world.

The Brief was hosted on Talenthouse, part of TLNT, which today announced that 17,000 creative submissions came in over two weeks from 143 countries. The creative word spans the written work, audio, graphic design, music, animation and film.

Dawda Jobarteh, Global Head of UN SDG Strategy Hub said “We have been overwhelmed by the tremendous response from creators around the globe who have leaned in to help humanity in the face of this unprecedented crisis. This pandemic demands collective action and global collaboration. The creative community has delivered with powerful messages that transcend borders, languages, cultures and mediums, to help reach everyone in this fight against Covid-19. That fight begins with personal behaviour change and clear understanding of the facts, so communications couldn’t be more important. Now, the challenge is to get these inspiring works seen and heard by people all over the world, especially where the need is greatest.”

Via the hub, you can search for, download, and share work that communicates the UN’s six key messages…

  1. Personal Hygiene
  2. Physical Distancing
  3. Know the symptoms
  4. Kindness contagion
  5. Myth busting
  6. Do more, donate

Brands, media owners, press, governments, local authorities, educational establishments, celebrities and the public can freely access and share any of the work across their channels to maximise reach and distribution.

The only requirement is to credit the creator, who has generously donated their time and passion. The Hub will be further augmented to host ‘curated collections’ of work around themes such as geographical location of the creators, work targeted at children, work in a certain pantone colour etc. Celebrated guest curators will also be asked to pull together a selection of their favourite pieces.

You can access the hub here.

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