Adrian J Cotterill, Editor-in-Chief
Chameleon Digital Media (a division of Adapt Media Inc), a Toronto-based digital and out-of-home media company has announced its new offer that will allow advertisers to integrate datasets and push custom location-based audience segments to any DSP (e.g. Google DV 360, The TradeDesk, AppNexus, etc.) and distribute the data through a privacy-protected secure system.
Chameleon Digital Media’s premium product is its unique Mobile Polygon Technology, which revolutionizes geotargeting mobile location-based data and advertising. Powered by UberMedia, Chameleon can understand the movements of mobile devices after they’ve entered a polygon or have been exposed to an advertisement. The polygon precision is within 3 feet.
Alan Sifuentes, General Manager at Chameleon Digital Media told us “We are excited about this new offering as it adds even more flexibility to the ways we can work with brands and advertisers. It also increases their access to scalable solutions with high-quality data.”.
Chameleon Digital Media is a full-service digital agency with expertise in mobile location data. Now in its 7th year in business, Chameleon Digital Media has grown as a data and advertising provider to hundreds of clients across the globe. Adapt Media, a trusted Canadian OOH provider, is focused on providing advertising space at thousands of convenience stores, gas stations, condos, grocery stores, as well as on large format billboards, in Plaza Premium airport lounges, and at DriveTest Ontario centres across Canada.
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