Adrian J Cotterill, Editor-in-Chief
We’ve known for a while that MediaCom have been running preliminary tests with Hivestack for at least the last six months, buying across several media owners in AUNZ for brands such as ModiBodi, eBay and KFC but now they (MediaCom) have officially gone public with the relationship.
Nick Thomas, Head at Marketplaces at Mediacom said “MediaCom required a partner that delivered a world class Programmatic DOOH solution that was transparent, accountable and targeted, based on varied client business outcomes in ANZ. We were extremely diligent and thorough in analysing Hivestack technology and data capabilities”
From what we see, Hivestack’s DSP is now officially powering groupM’s programmatic DOOH buying in two regions; Canada (see our story here) and now Australia/New Zealand.
Liana Lorenzato, Global Marketing and CX director at Modibodi was quoted in the story “The Hivestack partnership with MediaCom is a game changer for how we look at audiences in OOH, it’s a massive step into the future, we are really excited to see where this technology takes us. More data, more accuracy and more effective”.
This exclusive partnership makes Hivestack GroupM and MediaCom’s preferred buying platform and follows an extensive RFI process into the viability of buying.
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