Creative Realities, Inc. Unveils The ThermalMirror

Adrian J Cotterill, Editor-in-Chief

Creative Realities, Inc. (NASDAQ: CREX, CREXW) announced this week the launch of an AI-integrated contactless temperature inspection station known as the ThermalMirror.

The ThermalMirror is a turnkey, plug-and-play solution that addresses the urgent need for businesses and employers to build consumer and employee confidence as the world goes back to work as stay-at-home orders are reduced or relieved throughout the United States. It is available for immediate order in North America.

Rick Mills, Chief Executive Officer, told us “Due to COVID-19, every single vertical we serve is facing the challenge of how to mitigate fears of safely visiting and returning to work, irrespective of industry. Our core business is built around technologies that inspire better customer experiences, and this is the most critical barrier brands and businesses are facing today. We felt an obligation to assist in addressing this concern, and we believe that the ThermalMirror is an ideal solution. We’re able to put our digital integration experience to work, to wrap the software interface with a customized experience designed for virtually every commercial use case. Moreover, we can capture analytics that help our clients meet their operational, compliance and HR requirements. This simply isn’t possible with other off-the-shelf options.”

The ThermalMirror leverages thermal technology, which captures infrared radiation from objects and creates an electronic image and results based on temperature differences. Thermal cameras garnered widespread use at airports in Asia after the SARS epidemic in 2003, but the cost has ranged between $5,000 and $20,000, making it cost prohibitive for use at scale. As the world grapples with COVID-19, Amazon and other global companies have begun using them as a faster, often more accurate means of taking employee temperatures. By integrating the technology with an AI-enabled software platform powered by our partners, InReality, important functionality like response customization, analytics, networking and synchronizing of ThermalMirrors, anomaly alerts and compliance logs for legal audit trails become available.

Ron Levac, InReality Chief Executive Officer said “How the ThermalMirror is communicated, interacted with and woven into the overarching experience is imperative, as is the ability to customize, automate, audit and optimize it’s use. Combining InReality’s ability to capture and report data through a cloud-based solution, including integrations with HRIS, security, and other third-party platforms, with Creative Realities’ core expertise – CX design, deployment chops and rock-solid field management and support – has created a fully turnkey offering.”

What makes The ThermalMirror a safe space solution, not just a product like many of the others that are popping up is the full Analytics capabilities behind it. Combined with the ability for to data integrate with other cloud-based systems this becomes an enterprise level solution that elevates its position in the marketplace.

Laura Davis-Taylor, InReality Chief Strategy Officer, adds on. “CRI and InReality are technology companies, but this challenge starts with human psychology. The fact is, we don’t have all the facts. When perception is reality, this is one thing we can do now. It’s important that we’re sensitive – we don’t know how people and employees will respond to each new circumstance that comes about as a result of COVID-19. We see our responsibility as creating the most effective interaction design possible while working to meet compliance requirements. The partnership with CRI allows us to design, develop and deliver a rapid solution at the speed and scale the marketplace requires at this very vulnerable time in our lives.”

More information on the ThermalMirror can be found at

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