Posterscope this week announced that it is offering advertisers GBP 20,000 worth of free creative support on any new out of home campaign booked over GBP 100,000 during May or June.
Glen Wilson, Managing Director of Posterscope, told us “Understandably advertisers are questioning the value of out of home right now, with travel and movement restricted. We hope this offer of creative support will make it easier for some advertisers to put work out into the world again, and reappraise the role that OOH can play as we look towards a time when we can start getting out and about again.”
To remove barriers to entry for brands that want to reach OOH audiences, particularly as lockdown measures become more relaxed in certain geographies or environments, the out of home and location marketing specialist will provide creative services to advertisers, or their agencies. This would include creative adaption of existing ads for OOH, production of new creative or conversion of existing creative into digital dynamic ad executions. Creative work will be carried out by Posterscope’s team of in-house creative services specialists.
While OOH has been one of the hardest hit mediums, it has been used to great effect to communicate important health and safety messages, and to reach local audiences as they move around in their communities. Some of the best creative work to have emerged during the pandemic has also incorporated OOH as a canvas to entertain, inform and engage.