Four Pioneers Join @YourOAAA Board

Adrian J Cotterill, Editor-in-Chief

The Out of Home Advertising Association of America (OAAA) announced this week that it has appointed four advertising industry innovators to its Board of Directors. Each new member of OAAA’s Board of Directors is a pioneer in the out of home (OOH) industry, all contributing to the sector’s continued digital and creative evolution.

The new members of the board are: –

  • Scott LaFoy, Chief Executive Officer of Link Media Holdings
  • Regis Maher II, Co-Founder and President of do it outdoors
  • Sean McCaffrey, President & CEO of GSTV
  • Kelly Peppers, Chief Executive Office of Colossal Media

OAAA President & CEO Anna Bager told us “All of our new Board members bring a profound passion for the out of home industry and a range of viewpoints and expertise that will undoubtedly help us accelerate the evolution of our great medium. While these are still challenging times for our members and the advertising industry, out of home is enjoying a true digital and creative renaissance that I am confident will continue as our economy reopens. OAAA has a long history acting as the industry’s galvanizing force, whether it’s to advance the medium through the integration of new technologies like digital OOH or through new measurement capabilities. I look forward to the contributions of Kelly, Scott, Regis and Sean to help us continue to drive the industry forward in new ways.”

Sean Reilly, OAAA Chairman and Chief Executive Officer of Lamar Advertising Company said “I am delighted to welcome four highly talented and accomplished individuals to the OAAA Board of Directors. Kelly, Regis, Scott, and Sean are proven leaders within our industry, and each will bring valuable perspectives to the Board that will contribute to our industry’s continued growth and success.”

OAAA’s Board of Directors is comprised of OOH media company executives representing all facets of the OOH industry including billboard, street furniture, transit, and place-based companies. The Board is the governing body of OAAA which represents 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers.

For the past several weeks, OAAA has made it a priority to help members weather the COVID-19 crisis. By quickly shifting focus and responding to the crisis, OAAA members have been armed with critical information, research, and guidance to help them navigate the pandemic.

OAAA is working to help members stabilize their businesses so that they are prepared to take full advantage of the market as the economy improves and the crisis abates. Before the COVID-19 crisis, the OOH industry was coming off a record year of revenue growth in 2019 (+7%), and a very strong first two-months of 2020.

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