Earlier this year, the Out of Home Advertising Association of America (OAAA) became the first ‘national association’ to join the WOO board, which previously consisted of only media owner representatives and the WOO executive director.
OAAA President and Chief Executive Anna Bager has now officially joined the World Out of Home board.
WOO President Tom Goddard told us “Over the last couple of years, WOO has been working much more closely with national associations around the world and especially lately in our regular video calls during the Covid-19 crisis. We are therefore thrilled to welcome Anna, a key player in the biggest Out of Home market worldwide, to the WOO board. This will make WOO an even stronger and more representative entity.”
Anna Bager has worked in the media and technology sector her entire career and brings a global perspective to her directorship. Prior to joining the OAAA in September last year , Anna held a number of senior roles at the Interactive Advertising Bureau. Before that she led business intelligence at Ericsson Multimedia.