Cross Track Digital (XTD) (ASX:XTD) has announced that after a lengthy search it has appointed Jack Mortlock, the former Commercial Director of Tonic Health Media, as General Manager of its newly formed, specialist media sales company, MOTIO.
Adam Cadwallader, Managing Director of XTD told us “Jack has a tremendous track record in the Place -Based media space achieving significant growth of people & business, we are very pleased to have him join the business as we continue of our growth path. Since August last year we have been working on a vision to create a customer facing team that enables our own and partner based networks, rich in customer data to team up and benefit from the experiences we have in the ‘place based’ out-of-home sector with a truly focused tech based environment for brands and agencies to benefit”.
Jack Mortlock said “With the past 12 months seeing mass consolidation in the industry and certainly the challenges we are facing right now, the market needs competition and specialisation. There are a number of digital and static networks that need high quality representation and we will commit to both quality relationship sales and also out-of-home programmatic as it becomes a significant sector of our capability, allowing brands to trade with Motio differently, without the legacy models of other traditional out-of-home businesses”.
MOTIO officially began operations May 1, 2020 and have previously confirmed that they are in talks with other Place Based and Out-Of-Home media networks.