Anyone in their right mind would have told you that cancelling events earlier in the year and hastily rescheduling them to August or September would not work and if further proof were needed, the International Sign Association Board of Directors have joined that club, admitted defeat and cancelled the ISA International Sign Expo 2020 which was initially re-scheduled for August 22-25. 2020 from the original date April 1-4 in Orlando, FL.
Lori Andersen went on record to say “When ISA made the decision to postpone the scheduled spring event, we did so at a time when information was changing rapidly. We believed that the impact of ‘flattening the curve’ would result in a return to normalcy and safety much more quickly than it has”.
Needless to say that the event will not take place in August.
They believe they will be back with ISA International Sign Expo 2021 in Las Vegas, NV sometime next year.