The Canadian Out of Home Marketing and Measurement Bureau [1] (COMMB) has announce two new Directors to the COMMB Board: Christine Saunders, President, Starcom and Joanna Janise, Senior Director, Planning, UM.
[1]Petra Moy, VP, Client Business Partner, UM Canada has retired from the Board.
Other Board members include; Michele Erskine, CEO, OUTFRONT Media and COMMB’s Chair; Nadine Schiratti, CFO, OUTFRONT Media and COMMB’s Treasurer. Lisa Roscoe, VP of Real Estate & Legal Affairs, OUTFRONT Media; Toby Sturek, President, Branded Cities; Brooke Leland, Sr. VP & GM Ontario & West, Cossette Media; Dave Petryna, GM, Outdoor Exposure; Claude Foisy, VP Marketing, Quebecor Media Group & TVA, VP Out-of- Home, Quebecor; Martin Poitras, President & CEO, Rouge Media; Karine Courtemanche, CEO, PHD and Touché Canada; Michelle Beaulieu, Sr. Media Manager, Subway; Steve McGregor, President, PATTISON; Kathy Cormier, VP, Client Services, PATTISON; Farshad Kajouii, GM, Sales & Business Development, Astral; François Deschenaux, GM, Astral and Michael Minicucci, President & CEO, UB Media.
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.