SpaceAdd, South Korea’s leading DOOH media network for premium locations has announced a partnership with cross-border contextual DOOH marketplace TPS Engage
Bogdan Savonea, TPS Engage CEO told us “The DOOH market in Asia and specifically Korea is one of a kind. SpaceAdd manages to combine a unique appetite for expansion by constantly growing their number of screens in key locations with an understanding of technology and the media industry. We’re thrilled to be collaborating and making DOOH better together”.
SpaceAdd clients will now be able to plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, and sales. Through the partnership, the two companies will be providing advertisers with global access, making SpaceAdd inventory purchasable on the TPS Engage platform. The dynamic planning functions available on the platform will help clients to plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales and many more.
Chang Keun Oh, SpaceAdd CEO said “At SpaceAdd, we’ve been able to secure such competitive and unique locations by always providing space owners with additional value through digital signage screens. Enhancing this value with a global technology platform like TPS Engage is the next natural step”.
Global and local advertisers will also be able to book micro-campaigns. SpaceAdd screens will soon be available on the TPS Engage platform and registered advertisers will be notified of the update once it is live.