Kimberly Samon & Anudit Vikram Join @MediaMath

Adrian J Cotterill, Editor-in-Chief

Former WW International executive Kimberly Samon and Anudit Vikram, former Edge by Ascential product leader have joined Mediamath as Chief People Officer and senior vice president of product respectively.

  • As Chief People Officer, Kimberly Samon will lead all people-related solutions and human resources functions, including talent acquisition, diversity and inclusion, workforce planning, performance management and overall employee experience at MediaMath. She will report to Konrad Gerszke, President of MediaMath and will focus on developing a culture that values transparency and innovation. With deep experience leading transformation, Samon brings global operational excellence to the company. Prior to WW International, Samon served as the executive vice president of human resources and corporate strategy at Serta Simmons Bedding. Earlier in her career, she helped lead human resources at Kinkos, now FedEx Office and was chief people officer for flexible workspace innovator, HQ Global Workplaces.
  • A leader in marketing technology, Anudit Vikram brings over a decade of ad-tech experience in product development to his role as Senior Vice President of Product. Before joining MediaMath, he was the chief product officer at Edge by Ascential, a market intelligence company that offers a platform for digital retailers. Previously, he served as senior vice president of Audience Solutions at Dun and Bradstreet, where he helped bring to market data products and solutions which are in use by Fortune 500 companies. Vikram has also served as vice president of digital marketing technologies at Merkle, the agency that plans, designs, executes and measures fully integrated customer relationship marketing solutions. Anudit will oversee product management and set the roadmap for MediaMath’s suite of capabilities, including identity, audiences, data products, campaigns, performance and measurement.

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