NZ #OOH Trajectory May Suggest Positive Rebound

Tristan Cotterill

Following the release of ASA’s 2019 revenue report for the New Zealand advertising industry as a whole, OMANZ has reported that Out of Home has experienced a significant increase in revenue year-on-year, up 22% in 2019. This represented the highest increase of any media channel (in the ASA report) and reflects the New Zealand advertisers growing demand for world class Out of Home assets.

This seems to be the continuation of a growth trend for the sector which has seen a four year compound annual growth rate of over 16% and resulted in Out of Home’s share of the New Zealand advertising spend grow from 5.34% to 6.29%.

OMANZ General Manager, Natasha O’Connor told us “2019 saw our members, and the wider Out of Home community, continue with their commitment to developing portfolios of world class digital sites, which in turn was embraced by the advertising industry and led to outstanding creative campaigns using the attributes of digital technology to its full potential. 2019 also saw our static platform stabilise, an indication that advertisers appreciate that the classic format remains a cost-effective channel to build audience reach.While we are all seeing, and feeling, the disruption of COVID-19, the combination of Out of Home’s ongoing growth trajectory and the long term fragmentation in traditional media, will support a positive rebound in the medium- to long-term for Out of Home. OMANZ members are unified in their focus on the key strategic pillars of standards, leadership, and innovation. In addition to this, with further development towards a unified approach to audience measurement we will be more accountable for audience delivery than ever before.”

The Outdoor Media Association of NZ (OMANZ) is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approx. 87% of total out of home advertising industry revenue.

OMANZ’s key focus is to educate and raise awareness of the role of Out of Home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members. OMANZ is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.

Members of OMANZ adhere to a code of practice and abide by the regulatory frameworks in which they operate. OMANZ media display members: JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.

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