Neo-Traffic Becomes @Neo_Out_of_Home

Adrian J Cotterill, Editor-in-Chief

Quebec-based Media Group is probably better known by the names of its subsidiaries Neo-Traffic in out of home advertising and Speed in experiential marketing.

In light of this, plus a couple of recent acquisitions and solidifaction of partnerships, the group has renamed and rebranded to Neo Out of Home.

There are now three brands in the business: –

  • The current mall media business will operate under the name Neo Shopping. Neo Shopping operates in 104 shopping malls from coast to coast, which generate more than 630 million consumer visits in eight provinces and 70 cities across the country. Over 1,500 digital and static faces reach consumers on their path to purchase. Neo Shopping is the Canadian leader in this sector in terms of number of properties as well as advertising faces. With over 80 per cent of the market share, Neo Shopping dominates in Quebec.
  • Neo On the Go has been created with the recent acquisition of a 50 per cent stake in Pompe Média. Described as the fhe first service station out of home network in Canada, Neo On the Go will soon boast close to 1,000 outdoor and indoor screens, going from 12 to nearly 80 locations in Quebec. Neo On the Go also operates a network of 120 convenience stores located in La Belle Province.
  • A long-term partnership with the Nautilus Plus chain has been signed to establish the Neo Fitness digital OOH network. Neo Fitness is launching with the installation of 110 horizontal and vertical digital faces in the 37 Nautilus Plus fitness centres in Quebec.

Ronald Tapiero, President and General Manager of Media Group told us “We help advertisers reach consumers during their daily activities. After buying back the shares of our former partner in 2015 and those of the FTQ Solidarity Fund in 2018, we were able to take advantage of our reduced size to better leverage our agility and creativity. These repurchases were a crucial moment in our growth and allowed our companies to solidify and demonstrate their vitality. We stand out by doing everything internally to better control the quality of each step of production. This approach is essential because operators of our size must meet the same standards of excellence as the bigger companies but at a different scale. We’re often expected to do even better!”

Media Group also owns Speed, a company specialized in brand activation that has produced more than 1,500 campaigns for well-known brands, including Clarins, St-Hubert, Desjardins, Loto-Québec, the STM and Couche-Tard. Speed recently acquired Staff, Personnel Événementiel, a highly reputable event personnel agency established in 1977.

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