COMMB will be measuring and reporting audiences for Moving Media’s digital screens located in Peterborough, Kawartha Lakes and Oshawa and Impact Billboards’ superboard and digital screens in Edmonton.
Rosanne Caron, President, COMMB. said ““Advertising planners will now be able to access and evaluate audience data for these two OOH companies”.
Moving Media is the number one provider of digital billboard and display advertising in the Kawartha Lakes and Durham region.
Impact Billboards (owned by Nisku Digital Sign) has three digital superboards located between Edmonton and the Edmonton International Airport.
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.
Both member’s inventory will be reflected in the July COMMB Data Report update.