StoreStream Metrics [1] this week released blink325, an entirely new innovative predictive analytics service designed to optimise the efficacy of digital signage content before its published.
We are told that blink325 combines state-of-the art vision science, artificial intelligence and more than 15 years of real-life, ‘in the trenches’ content design results with global brands including The Home Depot, Coca-Cola, UPS, and Dairy Queen.
Adrian Weidmann, Founder and Managing Director of StoreStream Metrics told us “I’ve been utilising technology and developing these successful processes for years as part of my measurement and analytics engagements and I’m excited to offer blink325 as an independent service. Using blink325, we’ve been able to guide digital signage content design that has increased the number of daily viewers by more than 44% as well as the viewing attention time by more than 20%. Additionally, we’ve optimised call-to-action messages that increase measured results by more than 30%.”
StoreStream Metrics has more than 15 years of experience measuring digital and print signage with computer vision technologies, and with millions of records, the data clearly shows that 80% of measured viewing time is less than five seconds. With so few precious seconds to reach your audience, it is critical to optimize the cost and efficacy of your content design before its published.