IMob @ExterionMediaFR New Urban Mobility Observatory

Russ Curry, Ministry of New Media

Exterion Media France is relying on AdMobilize to measure road travel and Datakalab, a startup in pedestrian travel analysis to anonymously measure traffic in hundreds of locations in Paris.

ExterionMedia France has relied on its network of digital screens to measure the intensity of pedestrian and vehicle traffic and Admobilize’s ‘truth metrics’ dashboard & APIs are feeding into the media owner’s new data management platform IMob.

Since the end of lockdown, IMob has measured a recovery in vehicle activity of more than 90%, and pedestrian activity at almost 60%.

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