DailyDOOH

Chris Sheldrake

Clear Channel Norway have been running a successful digital signage installation at Oslo’s Gardermoen Airport for over a year now and Dynamax have have just produced a nice case study – it’s Dynamax’s POV, content scheduling software that runs the network.

Some 20 million travellers a year pass through the airport we believe and the Clear Channel screens are so spread throughout the airport that they are easily seen by the majority of travellers passing through – primarily we have noticed on our regular trips to Oslo in waiting area.

This of course translates in to long exposure times and greater retention of content messaging – i.e. critical elements for successful advertising campaigns.

It’s a very nice network.

This entry was posted on Monday, July 20th, 2009 at 19:50 @868 and is filed under DailyDOOH Update. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.