- DailyDOOH - http://www.dailydooh.com -

#China #FacialRecognition Mask Detection

We mentioned, almost 10 weeks ago, at the beginning of lockdown the idea that the technology that folks such as AdMobilize had, could quite easily be used to detect whether a person was wearing a mask or not, in fact AdMobilize formally announced the existence of such technology only recently [1].

Whilst we weren’t suggesting “naming and shaming”, anonymous analytics to show who was / wasn’t wearing by gender, age, ethnicity etc., would have been useful (and UK based agency Voodooh even volunteered to work on making a campaign based on a fun element using this concept).

Anyhow, as you can see from the photograph above, the Chinese aren’t worried about shaming. Those who are NOT wearing a mask at this intersection are prominently displayed on the billboard.