Adrian J Cotterill, Editor-in-Chief
Splicky, the mobile demand side platform (DSP) from Berlin-based Jaduda, and Global, the Media and Entertainment group, have this week announced a new partnership which sees Splicky integrated with DAX.
Ollie Deane, Director of Commercial Outdoor and DAX, said “We are delighted to share this week’s announcement that Splicky is now integrated with DAX. Data insights indicate that normality is resuming across the UK, with roadside audiences back to 97%* of their original levels, and rising. Our partnership will enable advertisers’ flexible access to audiences at scale; and signals that the industry is once again heading in a positive direction.”
Global launched DAX, its digital out of home supply side platform (SSP), in January 2020. DAX, the digital ad exchange, connects advertisers with audiences at scale through digital outdoor sites across the UK.
Newly appointed UK operations Director, Splicky’s Gordon Bonifacio, told us “We are excited to be amongst the very first partners to integrate directly into DAX, Global’s premium programmatic outdoor offering. Together with our existing integrations we can now offer unparalleled scale for UK advertisers. Combined with our granular targeting options, live triggers and real-time footfall optimisation capabilities, Splicky is now the platform of choice for best in class programmatic digital out-of-home campaigns.”
Splicky’s integration with DAX, enables its agency and advertiser partners access to premium DOOH inventory from media owner Global, as well as Admedia and Elonex.
Sven Ruppert, Co-Founder and CEO of Jaduda added “Adding DAX as a partner is another great step on our journey to becoming one of Europe’s leading digital out-of-home and multichannel DSPs. The past few months have been difficult for the medium but we are very optimistic about the rebound of Out of Home, particularly in digital and programmatic space”.
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