MGI Acquires @Platform161

Adrian J Cotterill, Editor-in-Chief

Media and Games Invest (MGI) has acquired Platform161. MGI have quickly gained a strong market position in the games and mobile advertising sector having invested in the likes of Verve, PubNative, Applift, ReachHero and Gamigo AG

Marco Kloots, CEO Platform161 said “This is a great next step for our company. We believe in the strategy that MGI is pursuing and are excited to become part of this fast-growing group. Platform161 has a very strong product offering and MGI brings us strategic value that enables us to scale our business and make Platform161 an integrated part of MGI and Verve. I am excited to join the MGI Group with our company.”

Media and Games Invest plc (MGI), is a fast and profitable growing company in the synergetic digital media and online games sectors pursuing a ‘buy, integrate, build and improve’ strategy, thus growing organically and exploiting the consolidation potential in its core markets. In the past six years, the MGI Group has successfully acquired and integrated more than 30 companies and assets, while actively using the potential of digital technologies. An important criterion for the expansion of the group are synergy and integration potentials. Media and Games Invest is listed in the SCALE segment of the Frankfurt Stock Exchange and on XETRA, among others.

Remco Westermann, CEO MGI told us “With the acquisition of Platform161, we have further expanded and strengthened the position of the MGI Group in the media and advertising sector. Together, the group has a strong global offering with 5B+ monthly ads delivered, strong proprietary technology, over 17 registered patents and a global sales team with offices and employees in well over 20 countries worldwide as well as a strong customer base, including many blue-chip companies. This powerhouse in the media sector will also further strengthen the gaming sector, particularly in the area of programmatic advertising in user acquisition for our portfolio games as well as for our new game launches.”

Verve Group is a data-first brand performance ad platform connecting brands, advertisers and publishers to people in real time. Its in-app data platform provides a brand-safe and transparent programmatic and managed-service solution by overlaying location-contextual audiences onto premium enriched global and local supply for brand performance campaigns. Verve Group is trusted by top Fortune 500 global digital brands with direct connections to over 500 premium publishers worldwide. Verve Group is part of Media and Games Invest (MGI) and has an international presence of over 300 employees in 20+ offices globally, spanning the Americas, Europe, Asia, and Oceania.

It is likely that as a result of the acquisition Platform161 will be renamed in the near future.

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