The Collective Digital Network Expanded By @blowUPmediaNL
Russ Curry, Ministry of New Media
Large format (Digital) Out of Home media owner blowUP media has signed an exclusive contract for the installation of 22 new ‘Super Motion’ screens (full motion) in the Dutch shopping centers owned by Klépierre. blowUP media are expanding their digital OOH portfolio The Collective® with digital screens in the renovated Hoog Catharijne shopping center in Utrecht, the Alexandrium Shopping Center, and the Markthal in Rotterdam.
In this exciting step forwards, blowUP media is expanding its digital network to 27 premium large format Super Motions in the Netherlands, aligning with the success of the ‘Premium Plus’ strategy – the combination of Giant Posters, full motion digital screens and popUP experience stores. blowUP media offers advertisers a landmark network within the busiest locations of Amsterdam, Rotterdam, Utrecht and Eindhoven, and establishing a unique position in the Dutch (digital) OOH landscape.
The recently renovated Hoog Catharijne shopping center is the busiest shopping center attracting 30 million visitors per year, and is the second busiest retail hub in the Netherlands, following on from Schiphol. Located next to Utrecht Central Station, it forms the most important connection to the old center of Utrecht. The multifunctional Markthal is currently one of the most
Ernst Vos, Chief Commercial Officer blowUP media Group told us “We are very proud of this long- term partnership with Klépierre Netherlands. The addition of Hoog Catharijne, Alexandrium Shopping Center and Markthal to The Collective is strategically very important for our organic growth and development of the highest quality (digital) OOH platform in the top cities of the Netherlands. Of course it is it exciting for us to invest in these times, but our entire team is ready to build (brand) trust and relevance together with advertisers and agencies.”
Javier Cuellar, Country Managing Director Netherlands Klépierre said, “Digitization of our shopping centers is not only progressive, but also an essential development for the future of communication and retailtainment. We are incredibly proud to be able to offer more exposure to brands in our shopping centers. Through this collaboration with blowUP media, the modern digital screens can contribute to the customer journey of our visitors, by improving their experience and giving them the opportunity to be involved.”
Unilever (Lipton), OMEGA, H&M, Budweiser and Nintendo are the first brands advertising on the new digital screen network. Harry Dekker, Media Director Unilever Benelux was quoted as saying “Although since March the world seems to have shrunk a bit in every way and brands have lost visibility out of home, we also see that consumers are looking more than ever for responsible choices and brands they can trust. We consciously choose The Collective® for the introduction of Lipton Herbal Ice Tea to make a powerful brand statement for this innovation.”
Eric Vanderhoeven – Brand manager OMEGA Benelux: “We really appreciate working with companies that develop and present innovative and creative ideas to their clients. It is also part of OMEGA’s DNA. Innovative watch making and the creation of design and quality watches in which the ‘pioneering spirit’ can be found. We are therefore very curious about these new developments at blowUP media”.
blowUP media is part of Ströer, with offices in nine European cities and more than 28 years of experience. blowUP media NL – the boutique media house of the Netherlands in the field of (Digital) OOH – offers premium products; Giant Posters ranging in size from 100 to 2,500 m2, full motion digital screens and popUP experience stores. In addition, with the ‘Style’ department, they offer real estate owners and project developers a simple and efficient way to make the street view more beautiful during renovation and at the same time increase safety.
Klépierre, the European leader in shopping malls, combines development, property and asset management skills. The company’s portfolio is valued at €23.7 billion at December 31, 2019 and comprises large shopping centers in 12 countries in Continental Europe which together host 1.1 billion visits per year. Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner and manager. The Dutch portfolio consists of Hoog Catharijne in Utrech , Alexandrium Shopping Center and Markthal in Rotterdam, Villa ArenA in Amsterdam and ‘t Circus in Almere.
Klépierre is a French REIT (SIIC) listed on Euronext Paris and is included in the CAC Next 20, EPRA Euro Zone and GPR 250 indexes. It is also included in ethical indexes, such as DJSI World and Europe, FTSE4Good, STOXX® Global ESG Leaders, Euronext Vigeo France 20 and World 120, and figures in CDP’s “A-list.” These distinctions underscore the Group’s commitment to a proactive sustainable development policy and its global leadership in the fight against climate change.
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