DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced this week that China-Based Eastidea Integrated Solutions has joined the association.
Barry Frey, DPAA President & CEO, told us “We are proud to be extending our global reach by welcoming Eastidea to our community of members. Eastidea is an exciting company with a unique platform that should be of great interest and value to advertisers.”
Headquartered in Shanghai, China, Eastidea offers digital signage solutions for retail, smart tech museums, supermarkets and all indoor industries. Eastidea facilitates in-elevator advertising with its proprietary projection system and a cloud-based platform, Addreality, that encompasses campaign management, creative design and playback opportunities on other media. The projection system, El-MINI lifter, transforms elevator doors into screens that display content and advertising to captive audiences.
Dmitry Shklyar, Eastidea Founder & CEO, said, “DPAA has built a prestigious network of companies across the globe that share our passion for the digital out-of-home industry, and we look forward to working with the group to continue our sector’s tremendous growth.”
DPAA now has members in EMEA, North America, Asia, South America, Africa and Australia.