GDX Studios, a full-service experiential marketing firm that creates, captures, and amplifies disruptive experiences, has appointed experiential marketing veteran, Sophie Masson, to the team as its new president.
In her role, Sophie Masson will be charged with leading the vision of GDX Studios out of the pandemic period and working with the studio’s multidisciplinary team to develop unique experiential solutions that meet the evolving needs of our new and existing clients.
Founder of GDX Studios, Aaron Gaeir said “In today’s environment, the need for companies to be more creative and nimble in business is paramount, and as an entrepreneurial-led company, reinventing ourselves to provide clear, competitive advantages is at the core of our DNA. Welcoming Sophie as a part of our leadership team will make our position in the industry stronger than ever as we come out of this pandemic era and help us pivot to what now will be the new normal. Clients are no longer looking for us to execute on experiences alone; they expect a comprehensive approach to their experiential campaigns. We’re not only executing flawless branding activations but providing expertise on all elements: from strategy, production, and communications as well as telling effective branding stories.”
Sophie Masson is a French-Canadian turned San Diego resident and boasts 20 years of experience in the advertising industry. She has a deep understanding of design, storytelling, experiential marketing and production; an efficient combination that fuels the social media engine and the need for genuine content.
Sophie started her career as a copywriter for Sid Lee and became a pioneer in the branding activation space. She was the founder of Manifest, Canada’s first experiential marketing company, bringing together under the same roof conceptual storytelling and production.
She has collaborated with brands such as Volkswagen, Wonderbra, Red Bull, Cirque du Soleil, Qualcomm, Suzuki, Smart Car, Air Canada, International Paper, General Motors, Caesars Entertainment, TAXI and BBDO and worked closely with creative powerhouses Sid Lee, Moment Factory and Crispin Porter.