Amobee has launched new out-of-home capabilities on its platform for the Australian market, as a result of an exclusive partnership with Vistar Media. By integrating with the Vistar Medi supply-side platform (SSP), Amobee can now provide the programmatic flexibility, measurability and targeting options that clients demand for OOH as well as online media.
Amobee Head of Sales Andrew Dixon was quoted as saying “Understanding audience movement patterns and habits is more important than ever, especially in light of recent global developments affecting mobility. We have a strong history using our location capabilities to power OOH planning and measurement, so activating DOOH directly within our platform was the final step for us in providing brands and agencies with end-to-end DOOH capabilities. Our partnership with Vistar Media supports real-time audience based buying specifically for Australian customers, with their vast supply, technology and service allowing us to add DOOH to our best-in-class omnichannel advertising solution.”
Vistar Media sales director ANZ Ben Baker told us “As a partner, Vistar Media provides industry-leading tools for those utilising the Amobee platform to reach their desired audiences across unique OOH media and measure the real-world impact of their campaigns”.
We understand that OOH inventory is now available for purchase on the Amobee demand-side platform (DSP).
Both Amobee’s Director of Product and Platform Krish Raja and Vistar Media’s Account Director ANZ Sandra Scott will be speaking on panels at AdTECH: OOH – Sydney that takes place as an in-person event on Wednesday September 23, 2020.
AdTECH: OOH – Sydney is chaired by Seedooh‘s Joe Copley.