Andrew Gibson, Head of Trading & Investment at Ocean Outdoor said “We are delighted to partner with Hivestack to advance our programmatic offering. As the UK eases out of lockdown, agencies and advertisers are seeking more flexibility than ever before. Hivestack’s programmatic technology offers digital marketers the ability to run highly targeted campaigns across DOOH that can be turned on or off at the click of a button, giving advertisers a highly effective and low risk route to market.”
Ocean will be using Hivestack’s supply-side tech stack to offer buyers private marketplace (PMP) deals as well as open exchange buys.
Andreas Soupliotis, Founder & CEO of Hivestack told us “It’s an incredible privilege to offer Ocean’s beautiful and stunning DOOH advertising opportunities to our programmatic buyers. Everything Ocean does exudes excellence, and we believe our buyers will be thrilled to see these high-value impressions available for programmatic activation in Hivestack. Ocean is the gatekeeper of some of the world’s most desirable advertising locations such as the world-famous Piccadilly Lights, and the full motion networks The Loop and The Grid. We expect to see significant programmatic activations from digital marketers wishing to target audiences offered by this prime inventory.”.
Hivestack is a global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. This is their first big win in the UK.