Today, OAAA members are invited to join Ad Council President and CEO Lisa Sherman in conversation with OAAA Anna Bager.
This will be a fascinating behind-the-scenes look at how the Ad Council produces its amazing public service campaigns and how the decades-long partnership with OAAA works.
You will also be able to hear how the Ad Council decides which social issues to tackle, how creative campaigns are produced and placed, and how the generosity and creativity of the OOH industry contributes to the greater social good.
It takes place Tuesday, August 11, 2020 at 12:00 PM in Eastern Time (US and Canada). More information can be found here [1].