#OOH Half Year Results From @OMA_Australia

The Australian Out of Home industry today announced half year net media revenue results including the category breakdowns for 2020.

Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories:

Category figures 2020^^: ·       Roadside Billboards (over and under 25 square metres) $129.7 million ·       Roadside Other (street furniture, bus/tram externals, small format) $78.0 million ·       Transport (including airports) $44.1 million ·       ^Retail, Lifestyle and Other $37.3 million Category figures 2019*: ·       Roadside Billboards (over and under 25 square metres) $176.8 million ·       Roadside Other (street furniture, bus/tram externals, small format) $126.1 million   ·       Transport (including airports) $82.6 million ·       ^Retail, Lifestyle and Other $61.8 million

Digital Out of Home (DOOH) revenue accounts for 55.7% of total net media revenue year-to-date, an increase over the recorded 54.0%* for the same period last year.

Note that the OMA Board has reviewed its reporting requirements and, given industry changes, will be reverting back to releasing category results quarterly.

^[1]The AdTECH: OOH – Sydney Conference will take place on Wednesday September 23, 2020.

The venue is the same as last year, HOYTS Broadway, Greek Street &, Bay Street, Broadway, Sydney, NSW 2007 Australia

The event is being chaired by Seedooh’s Joe Copley.

Registration is open here ^[1].