Adrian J Cotterill, Editor-in-Chief
Quebecor Out of Home, proud partner of local businesses, continues to support Quebec companies by now offering advertisers its digital street furniture inventory via the Broadsign Reach and Campsite programmatic purchasing platforms.
We are told that the use of the two platforms extends the existing partnership between Quebecor and Quebec-based Broadsign.
Patrick Jutras, SVP and Chief Advertising Officer of Quebecor and TVA Group told us “We wanted to afford our agency partners and customers across Canada greater buying flexibility. The Broadsign Reach and Campsite platforms stand out by virtue of their ease of use. Adding them to our offering harnesses innovation to broaden our programmatic buying proposition and enable our advertisers to build effective campaigns with peace of mind.”
Broadsign Reach’s features and its compatibility with more than 30 programmatic buying platforms will let Quebecor customers perform transactions easily, using the tool of their choice. Campsite complements the service with its self-serve marketplace and robust suite of highly strategic segmentation and targeting tools.
Édith Gagné, Vice President, Programmatic Sales Operations at Broadsign said “With the largest bus shelter screen network in Quebec, Quebecor gives buyers a way to reach their audiences effectively and often,” says We are very pleased to partner with Quebecor and help them offer advertisers an easy way to run great campaigns.”
Programmatic ad buys are now available on Quebecor’s network of 133 digital screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal. The modern structures are centrally located in their neighbourhoods and harmoniously integrated into their surroundings, while attracting the attention of a diverse, receptive audience and generating 3.7 million impressions per day.
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