Go Media, New Zealand’s largest locally owned outdoor media company, has just finalised an integration with Melbourne-based Seedooh to provide independent third party delivery verification of campaigns across Go Media’s digital assets.
Go Media General Manager Simon Teagle told us “In our quest to provide the best of outdoor solutions for advertisers, we wanted to deliver to their expectation of accountability. Our integration with Seedooh enables us to provide a user-friendly dashboard proving spot delivery either during or post campaign.”
Go Media’s Head of Digital, Parris Downey added “As we press further into the digital environment with OOH, the established pillars we see in traditional digital such as ad verification, accurate audience measurement and data-driven insights, will become common-place and provide a more familiar, accountable and dynamic proposition for key client partners.”
Go Media is New Zealand’s largest locally owned outdoor company, with the most comprehensive nationwide portfolio of outdoor media assets on offer. Go Media digital network spans Auckland, Hamilton, Tauranga, Hastings, Gisborne, Taupo, New Plymouth, Whanganui, Palmerston North, Masterton, Levin, Kapiti Coast, Wellington, Nelson, Christchurch and Dunedin. What sets Go Media apart from many, is their unrivalled support of community-based organisations and firm belief in being a champion for brand Kiwi growth and success; all expressed by giving back at a local level.
Seedooh Founder & CEO Tom Richter said “The Seedooh platform offers tremendous efficiency in the campaign reporting process, as well as the confidence that every play-out event is independently verified to global best practice standards. We applaud Go Media’s approach to transparency and look forward to helping demonstrate the increasing value of connected data at scale in New Zealand.”
Seedooh’s Joe Copley is chairing next month’s AdTECH: OOH – Sydney Conference.
It takes place on Wednesday September 23, 2020, registration is open and tickets can be purchased here.
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