DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, will be holding its annual global Video Everywhere Summit virtually this year.
The live-via-Zoom event will take place over three days from October 13-15, 2020 with, was we think is, a very sensible show schedule of 11am – 1:30pm ET each day.
Barry Frey, President & CEO, DPAA, told us “We have heard from members that our Zoom events have delighted, inspired and created a much-needed sense of global community at a time when we all need it the most. Our live-via-Zoom Video Everywhere Summit Canada in July, for example, smashed previous attendance records and provided us with a template for our annual event this October. We recognize the difficulty of people committing a full day to a video conference, so we are spreading out content in a more digestible, three-day format. We are working on an agenda that will once again delight and inspire, while addressing essential topics with an all-star lineup of agency and brand speakers from around the globe.”
The content pillars for this OOH industry’s key annual event are: –
- Omnichannel and Programmatic
- Diversity and Inclusion
- Globalization of media and brands
Speakers, including prominent brand and agency decision-makers, will be announced after Labor Day.
More information and registration can be found here [1].
DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as ‘DPAA Short Connects [2]‘, ‘DPAA Homeroom’, ‘DPAA Town Hall’, ‘DPAA Davos’ and ‘DPAA Task Force’. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.