Today, the Out of Home Media Association Aotearoa (OOHMAA) reported the total H1 net revenue year-to-date at $38.1m, down -40% from $64.1m for the same period in 2019.
Natasha O’Connor, General Manager of OOHMAA, told us “Despite the market being driven by a lot of uncertainty through the first half of the year; reflected in this report, our members are reporting the market is recovering strongly in Q3 as advertisers seek to re-engage with returning audiences.”
Digital Out of Home reported 62% ($23.7m) share of net media revenue versus static placements, a slight increase from the recorded 60% ($38.2m). This shows a slight upward trajectory for digital, up 2% for the same period last year.
OOHMAA, (previously OMANZ), is a not-for-profit, professional, cohesive industry body, representing key Outdoor Media display companies who collectively contribute approximately 87% of total out of home advertising industry revenue in New Zealand.
OOHMAA’s key focus is to educate and raise awareness of the role of Out of Home media within the community, to build and sustain relations with its key stakeholders, to develop best practice industry standards and to provide services to its members.
OOHMAA is governed by a board of directors who are all committed and passionate about raising the profile of out of home advertising in the New Zealand market.
Members of OOHMAA adhere to a Code of Practice and abide by the regulatory frameworks in which they operate. OOHMAA media display members: JCDecaux, oOh! Media, Media5, QMS, Ad-Vantage Media and Bekon Media.
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