Maarten Dollevoet Promoted at @Broadsign to CRO

Adrian J Cotterill, Editor-in-Chief

Broadsign has announced the promotion of its (now former) SVP of Global Sales, Maarten Dollevoet, to Chief Revenue Officer (CRO).

As Chief Revenue Officer, he will continue to oversee Broadsign sales activities around the world. He will also contribute his deep product and industry knowledge to their product strategy, helping ensure that they meet the needs of clients both today and in the future.

Maarten Dollevoet originally joined Broadsign back in 2008 as the company’s European Sales Director, and developed a consistent track record of revenue growth and successfully onboarding strategic accounts.

In 2017, he was promoted to global VP, and then SVP, of sales, and proceeded to both completely rebuild the North American sales organization. North American businesses now account for more than half of Broadsign’s revenue.

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