StreetMetrics (Techstars ATL ‘19), the only independent third party measurement provider dedicated to out-of-home advertising on vehicles, announced late last week that it has expanding internationally, adding OOH media company Nickelytics, in Italy, to the StreetMetrics Network.
Nickelytics CEO and Co-Founder Judah Longgrear said “We are tremendously excited about our partnership with StreetMetrics in our Italian market. The EU out-of-home space is ripe for evolution and innovation, especially when it comes to metrics and measurement. I’m personally very bullish on this market in particular because the EU’s mobility sector is so diverse and offers a significant opportunity for growth.”
A graduate of Techstars’ Smart Mobility program in Turin, Italy, Nickelytics provides car-wrap advertising opportunities for mobility companies and individual drivers in the EU and across the US. With Nickelytics, companies and drivers can earn revenue by turning their existing assets into moving advertisements. This enables brands to deliver their message to densely populated urban areas though highly-visible custom ads with the power of data, attribution and digital retargeting.
StreetMetrics CEO and founder Drew Jackson told us “We are in the Renaissance of outdoor advertising. Companies like Nickelytics can convert nearly any vehicle into an advertising platform for brands who wish to make a novel impact in their target markets. Unfortunately, measurement technology for ads that move hasn’t evolved until recently. Now, with a dedicated measurement provider like StreetMetrics, companies such as Nickelytics have significantly more growth potential than they did 10 years ago. We’re excited to partner with innovators like those at Nickelytics and provide them with the tools they need to effectively compete for media dollars.”
A measurement and attribution service provider, StreetMetrics provides an online platform that owners and operators of moving ads can use to track their ads’ performance in near-real time. Using GPS data from vehicles and matching it with geo location data from mobile devices, StreetMetrics can measure impressions and conduct attribution studies for agencies and brands.